What’s in RustleUp 1.0

RustleUp 1.0 is here — rolling out to the beta cohort now, with the public launch close behind. Here’s what the first version actually does. No roadmap poetry, just the app.

Save from anywhere. Genuinely anywhere.

This is the whole reason RustleUp exists. One add button, every way in:

• Paste a link from any website — food blogs, magazines, newspapers.
• Share from any app. See a recipe mid-scroll on Instagram or TikTok? Share it to RustleUp and keep scrolling. It’s in your cookbook when you get there.
• Snap a photo of a magazine page, a cookbook page, or grandma’s handwritten card. Handwriting works surprisingly well.
• Describe a craving. Type “something with chorizo and not much washing up” and let the AI write you a recipe.

Whatever goes in, the same thing comes out: a clean recipe. Photo, ingredients, steps, times, nutrition. No ads, no pop-ups, no nine paragraphs about Tuscany. And you can preview any save before you keep it — previews are always free.

A cookbook that stays clean

Collections for grouping (“Weeknight pasta”, “Sunday things”), ratings, personal notes, cooked-it tracking, and search that finds the thing you half-remember. Share any recipe or collection as a clean link — the person on the other end just sees the recipe in their browser, no install needed.

A week that plans itself (almost)

Drag recipes onto a weekly calendar — breakfast, lunch, dinner, snacks. Set servings per meal and every quantity follows. Mark meals cooked as you go. It’s the fifteen-minute Sunday routine, minus the spreadsheet.

The list that writes itself

Add recipes to your shopping list and it merges the duplicates (two recipes’ onions become one line), groups everything by aisle, and — if you keep your pantry in the app — separates out what you already own. Metric or imperial, your choice. Spoons stay spoons: you will never be asked to measure 15ml of olive oil.

An assistant that knows the recipe you’re cooking

Every recipe comes with its own chat. Out of buttermilk? Ask. Cooking for six, not two? Ask. Making it vegan for Friday? Ask — and save the rewritten recipe if you like the answer. It’s not a generic chatbot; it knows the recipe on your screen.

Works offline. Speaks your kitchen’s language.

Your cookbook, plan, and list live on your phone — encrypted, working with zero bars, syncing themselves when you’re back online. And ingredients read the way your supermarket labels them: coriander or cilantro, courgette or zucchini, prawns or shrimp — UK, US, Australian, or Canadian English, your pick.

What it costs

The free plan is genuinely free: 3 saved recipes a month (earn more just by using the app), free previews always, and AI chat on 3 recipes. Premium is £1.99 a month or £14.99 a year — unlimited saves, unlimited chat, and recipes written from a prompt. No ads on either plan. No data selling on either plan.

And next?

One thing worth saying out loud: UK supermarket price comparison — match your list to real products and compare the basket across supermarkets — is built and being tested. It is not in 1.0. It’s coming. That’s the only teaser you’ll get.

Feature requests are voted on in the app, and the roadmap is literally shaped by the votes. See you in there.

— Lee